Products | Turning Info into Marketing Strategies
Having a thorough and comprehensive knowledge of your marketplace and customers, then translating that information into successful marketing strategies builds more profitable customer relationships and stronger brands. Symphony Marketing Solutions supports the following products designed to leverage data assets to create intelligence, predict behavior, anticipate expectations and optimize customer economics.
Hendry Market Structure
SMS Hendry Market Structure and HendryFX Simulation solutions provide a unique analytic approach to understand how products can best compete within their categories and where new product opportunities exist -- based on what’s important to consumers during the decision process. HendryFX is a powerful tool enabling strategic assessments of various business initiatives such as new brand positioning and product launches as well as providing portfolio optimization and optimal ad and promotional spending on existing and new business initiatives
ReportFX
ReportFX allows companies to integrate and centralize their business data to leverage the information in reports and presentations. The tools can capture dynamic requests to accelerate the generation of standard reports while maintaining flexibility to allow for ad hoc requests. Using trend and dashboard reports users can visualize their data to interpret critical business drivers.
ModelFX
ModelFX provides a tool for users to design, develop and test models to address the needs of their business case in a data-driven environment. ModelFX provides users with reports to view and analyze the results of their models and allow the analyst to act on the results of the models.
ForecastFX
ForecastFX is a demand based forecasting module that allows users to decompose actual volume performance based on marketing elements and forecast future sales and sales drivers. Users can develop their business plans using interactive reports and tools. Reports compare the forecasts to actual results as new data is brought into the system. This provides the link for continuous marketing improvement using quantitative information and reporting.
SimulationFX
SimulationFX is a sales and ROI simulation module that allows users to determine what-if scenarios and see what the impact of changing business drivers has on sales and ROI across a portfolio of products and markets. Reports to analyze contributions, due-to’s and return-on-investments are provided to assist users with both the strategy and tactics for business planning.
EventFX
EventFX provides easy access to raw data and analytic results surrounding in-store promotional events. Event details, execution and performance features are provided in an easy to use interface with consistent functionality. Users can compare events across brand and retailers to determine what strategies are most effective for future programs.
ArchiveFX
AchiveFX offers a tool to save and categorize files (documents, presentation, images, etc.) to support analysts in the system. By saving historical analysis or providing an image of a marketing campaign analysts readily have information beyond the database to support them on their projects.
TestFX
Test FX is a tool that is designed to help users easily create control groups and measure promotional effectiveness. This application uses a one-to-one matching process based on historical data. Matched pairs are then used to isolate the incremental effect of marketing programs.
PhysicianFX
PhysicianFX leverages advanced physician targeting and segmentation to drive more scripts per sales calls, increased revenue and higher quota attainment. Use of predictive modeling to create a segmentation strategy is a breakthrough approach that avoids repeating history by relying on past behavior. Interactive designs and straightforward navigation allow business users to make full use of robust analytical-driven information. A suite of reports are provided to support analysts with decision on how to best segment and manage their physicians.
If you have any questions about support for any of these products please
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