Solutions | Advanced Analytics


Our approach to modeling and analyses is unique in the marketplace. We build in the following requirements to ensure superior usability and rapid return on your marketing investment:

  • Rapid turn-around time allows for quicker evaluations and reactions from market conditions.
  • Scalable modeling platform and processes enables deeper analytics and more robust insights.
  • Non "black-box" (open architecture) approach permits clients to access all models and assumptions.
  • Broad suite of analytics solutions matches requirements with the appropriate methodology.

We transform customer and market data into actionable knowledge that helps leading brands acquire, retain, and grow customer relationships. Our services include robust testing and measurement solutions and multiple acquisition, valuation, segmentation, and attrition models -- all configured around your needs and objectives.

The SMS suite of marketing analytics solutions is unparalleled. We enable our clients to optimize and continuously refine their marketing execution. Through a combination of comprehensive functionality and a high level of configurability, our solutions can enhance the performance of even the most advanced marketing organization.The SMS suite of analytic solutions includes Customer Analystics Solutions and Market Analystics Solutions.

SMS analysts possess the deep knowledge, skills and creative experience in applying the entire range of conventional & advanced statistical techniques as well as unconventional, more intuitive computational intelligence techniques, required for successfully implementing the suite of SMS analytic solutions to solve industry problems. Following gives an overview of the advanced analytic techniques underlying the SMS suite of analytic solution

Descriptive Models

  • Classification: Logistic Regression, Decision Trees, Feedforward Neural Networks
  • Clustering: K-Means, Kohonen's Self Organizing Maps, Heirarchical Clustering, Multi Dimensional Scaling (MDS)
  • Association: A Priori, Generalized Rule Induction and Visualization

Predictive Models

  • Regression: Linear & Non-linear Regression; Feedforward & Recurrent Neural Networks
  • Decision Trees: CHAID, CART
  • Forecasting: ARIMA, Causal Decomposition, Feedforward & Recurrent Neural Networks

Optimization Models

  • Linear & Non-Linear Programming
  • Mixed Integer Programming
  • Meta-heuristic and Genetic Algorithms

Contact us today to learn more.

  • Customer Analytics Solutions
  • Customer Segmentation & Profiling
  • Campaign Design & Optimization
  • Response Modeling
  • Cross-sell/up-sell Modeling
  • Loyalty, Attrition & Dormancy Modeling
  • Profitability & Lifetime Value Modeling
  • Usage Forecasting
  • Purchase/ Usage Behavior Analysis
  • Credit Scoring
  • Fraud and Risk Modeling
  • Loss forecasting

  • Market Analytics Solutions
  • Demand Forecasting
  • Price Forecasting
  • Consumer & Market Trends
  • RFM Analysis
  • Market Basket Analysis
  • Choice Behavior
  • Category / Brand Performance Modeling
  • Incremental Volume Modeling
  • Promo Effectiveness Modeling
  • Market Mix Modeling
  • Market Structure Modeling
  • Pricing & Revenue Optimization
  • Assortment Optimization
  • Retail Shelf Space Optimization
  • Competition Analysis