Symphony Marketing Solutions

Solutions | Customer Analytics

Align business strategy, customer information, and information technology.

In the relationship between a business and its customers, the role of the customer is to purchase products and services, and the role of the business is to market, sell and service. While the Customer Life Cycle (CLC) refers to the various stages of relationship between a business and its customers, Customer Relationship Management (CRM) through CLC is to align business strategy, corporate culture, customer information, and supporting information technology so that all customer interactions promote a mutually beneficial relationship between each customer and the enterprise.

In a nutshell, the business goals of CRM through stages of CLC are -

“CRM Analytics” is the data-driven scientific means to enable the art of CRM to achieve more efficient customer acquisition, more frequent cross-sell/up-sell and longer lasting customer relationship, with higher ROI all along.

CRM Analytics helps get unbiased answers to questions like –

Who are my customers and who among them are more profitable?
Why do my customers buy what they buy?
How often do our best customers buy?
What motivates customers to make multiple purchases?
How can we ensure long-term loyalty?
How do we attract and retain new customers?
How can we personalize and align offers to achieve maximum ROI?

Symphony Marketing Solutions provides the entire spectrum of CRM Analytics solutions and services to help enterprises understand their prospects/ customers better and target them with personalized offers to achieve maximum ROI, viz.,

Prospect Product Propensity modeling
Prospect Lifetime and Risk modeling
New Customer Product Propensity modeling
New Customer Lifetime and Risk modeling
New Customer Usage Behavior modeling and Segmentation
New and Old Customer Attrition Modeling
Next Best Offer modeling
Customer Acquisition, Retention, Cross/Up-sell, Winback Campaign design & Optimization