Symphony Marketing Solutions

Solutions | Data & Technology Services

SMS Data Management Services
Symphony Marketing Solutions provides end-to-end Data Management services that embrace world-class standards for quality and responsiveness. Our custom Global Intelligence Centers are designed with your specific business requirements in mind, delivering the information you need to grow your business and create competitive advantage. SMS provides an unmatched combination of analytical skills, vertical market expertise, and the proven ability to scale to meet any challenge—all at a very attractive price point.

SMS Data Management & Business Intelligence Framework
Our Data Management Framework is characterized by a scalable, secure, high performance, metadata-driven architecture with central administration capability.

SMS provides services that cover all components of the framework.

Data Acquisition and Integration Services
Extracting data from various sources and merging them into a single, consistent dataset is often challenging. As interactions between the source elements increase, so does the complexity of the task.

Our experience in dealing with a wide range of data sources has led us to develop a product that can handle acquisition of data sources efficiently in a centralized management framework, including:

Extracting data from:

Email
Web services
FTP servers
Shared networks/folders
Compressed file formats
Encrypted formats

QC Activity on source files:

File Transformations
Folder management
Extraction
Cleansing
Transformation
Loading
Staging
Data Merging

Master Data Management Services (MDM)
MDM reduces manual translation and analysis, improving accuracy, repeatability and speed to insight. Symphony MDM Services improve your company’s ability to consolidate, share and analyze business information quickly, both regionally and globally.

We utilize a Service Oriented data management solution at the data integration layer of our framework, plus a well defined corporate data governance policy, to address issues with data quality and reconciliation at their source. We can develop and implement custom-built MDM solutions for your enterprise, or work with industry-leading MDM tools.

Data Quality Assurance Services
Our professional staff provides expertise with a range of Data Quality Assurance services, including:

Data Profiling
Data Standardization
Data Pattern Matching
Data Classification / Taxonomy
Data Cleansing (Parsing, Correction, Transformation)
Data Validation (Legal values, Range, Relational)

We employ both custom-built and industry standard solutions to ensure the quality of customer and operational data, improving your business decisions and customer service.

Business Intelligence - OLAP & Data Mining Services
We utilize a dimensional model to organize and preprocess data into multi-dimensional cubes, enabling us to rapidly summarize information for analytical queries. We incorporate sophisticated and complex data mining algorithms to uncover powerful insights for managing and growing your business. The Symphony DM Team provides a wide range of services, including:

Dimensional data modeling
Designing, developing and implementing Data Warehouses/Data Marts
Managing existing Data Warehouses/Data Marts
Data Warehouse/Data Mart Performance Tuning

Reporting Dashboards & Scorecards
Presenting actionable information in intuitive visual displays is critical to helping analysts, managers, and leaders make informed and timely decisions. Our experts work with your staff to select and implement the right tools, enabling them to deliver information any time, anywhere. We empower clients through:

Information Broadcasting
Time critical Alerting
Real time Dashboards