Symphony Marketing Solutions

Solutions | Marketing/Media Mix Analysis

Marketing and media promotion possibilities are infinite. Unfortunately, budgets have limits. As John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” This dilemma is more complex today as the variety of marketing mix components expands. How are today’s leaders accounting for their marketing spend?

Is your marketing spend providing the right mix of advertising, promotion, sales, public relations, etc? What is working and what is not? Our Marketing & Media Mix Analyses and Simulation solution is designed to help you fine tune your mix, predict optimum outlets and optimize your return on investment in this area.

SMS’ Marketing/Media Mix Analysis & Simulation enables:

ROI estimation of each advertising/marketing medium and marketing campaign
Estimation of the volume contribution of each component of the marketing mix to the business as well as to period-to-period total sales change
Simulation of changes in ROI through "what-if" scenarios such as shifting spending allocation among marketing activities

Marketing/Media Mix Analysis & Simulation also address these frequent requirements:

Provide a foundation for accurate sales forecasting
Identify geographies that have a stronger than average response to specific media
Evaluate the effect of competitive advertising and promotion
Identify advertising threshold and saturation levels
Identify whether interactions exist between promotional vehicles, and quantify their impact
"Un-bundle" the confounding effects of simultaneous marketing activities.