Symphony Marketing Solutions

Solutions | Transformational Outsourcing

Symphony Marketing Solutions is the industry’s leading provider of transformational business outsourcing services for companies in need of advanced analytics services, marketing operations support, analytical process automation and large volume data management. Symphony Marketing Solutions is dedicated to helping clients achieve competitive advantage by leveraging our global delivery excellence and top talent in an integrated and collaborative way as true extensions of their core operations.

Our clients can expect to receive business insights and operating efficiencies that positively impact their earnings per share. We will achieve this by enhancing and accelerating our clients’ understanding of their markets, their customers/consumers and their competition.

Transformational Outsourcing championed by SMS is the solution for the challenges being faced by companies who need to execute the entire analytics value chain from data collection to insights delivery, through our information service providers for the consumer facing industry including CPG, Retail, Consumer Goods, Telecom, Pharma, Financial Services et al., and the players themselves in the consumer facing industry as above.

The information service providers and their consumer facing enterprise clients have experience dramatic growth in the 1990’s post the information technology revolution, which was quickly followed by intensified global competition and an escalation of customer requirements resulting in intense P&L pressure. Key business challenges sought to be addressed by transformational outsourcing are -

Differentiate from competition through value added analytical and data management services
Satisfy customer demand for increased data granularity, faster updates and improved accuracy
Combat margin pressure from increased global competition

Symphony offers to be a strategic partner in developing and executing a customized transformational outsourcing strategy specific to each client’s challenges. The strategy typically involves leveraging Symphony’s global delivery model to offshore any service or operation that did not require direct client-interface. For the client, while the financial benefits from labor arbitrage that comes with conventional outsourcing is assured, Symphony assures improved business process and analytical innovation through knowledge arbitrage, when partnered for transformational outsourcing.

Specifically, competitive advantage ensured by Symphony’s transformational outsourcing solution are:

Improved Quality: Migrations required better/updated documentation and SLAs; Six Sigma standards ensure consistency and optimize quality
Greater Efficiencies: Automation and better work load balancing in a single location
Standardization: One platform results in simplified training and reduced licensing costs
Shorter lead times: Joint work by onshore and offshore teams enabling continuous work resulting in record delivery times
Globalization: Consistent reporting and analysis for global customers 24/7
Capacity: Rapidly scalable capacity resulting from larger resource pool housed in one location
Accelerated Innovation: Enabling re-investment in new solutions R&D resulting from significant cost benefits and delivering cost-effective innovation organization